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Measure Y Sales Tax Info PSA

 

The video above will provide some factual information about Pacifica’s Budget, Measure Y, and the upcoming Municipal Election on Nov 8.

This information, and more, is available on the City’s website at cityofpacifica.org

 

 

First, some budget information:

Pacifica has a $47 Million dollar General Fund annual budget that funds most of the city’s day-to-day general services, such as Police, Fire, Public Works, Parks Beaches & Recreation, Planning, and Administration
86% of this funding is spent on the personnel (65%) or contract services (21%) that provide these day-to-day general services.
70% of this funding comes from taxes such as property tax, sales tax, hotel tax, utility tax, business license tax, cannabis tax and more
But as this chart of revenues and expenditures shows, the rising cost of providing general services is currently projected to outpace revenues by approximately $2.7 million dollars per year into the future

This is known as a structural budget deficit, and presents a financial challenge in sustaining the City’s current level of essential services into the future.

In response to the budget challenges just summarized, and following community input on City priorities, in June the City Council unanimously approved placing Measure Y on the November 8, 2022 ballot to address community priorities such as public safety, jobs and business attraction, and protecting local resources, parks, and beaches, and maintaining fiscal stability by generating locally controlled funding that will stay in Pacifica and cannot be taken by the State.

 

Here’s the official Measure Y Ballot Question.

In summary, Measure Y, if passed by the voters, would establish a ½ cent sales tax, called a transactions and use tax, and would generate approximately $2.6 million annually for 9 years, for general government use to maintain vital services such as:

Police, fire, medical 911 emergency response, keeping pollution and trash off beaches, attracting and retaining jobs and businesses, street paving, storm drain maintenance to prevent flooding, and preventing coastal erosion. Measure Y funding would be subject to regular financial audits and independent citizens’ oversight.

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Surf Camp Pacifica

The above video highlights Surf Camp Pacifica, a fabulous organization teaching kids the joy of surfing and the value of beach conservation.

This segment was produced by the interns of Pacific Coast TV as part of the show COAST LIFE, which explores the lure and lore of our fabulous coastside. The video actually won a coveted WAVE award from the Alliance For Community Media given for access video excellence. Enjoy!

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Former Intern Dania Makes it

Former PCT intern Dania has some nice words to say as she pursues her dream at North Coast News. That's right, Dania is an anchor now and thanks in part to her experiences at PCT she has a career.

Thanks to Dania for the kind words. If you wish to be an intern at PCT call Jason weekdays after 1pm at 650-355-8000.

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What's Hot Pacifica Episode 5

What's Hot Pacifica!

Produced by student interns at PCT, this is the show that gives you all the details on what is happening in and around Pacifica California.

In this episode hosts, Corey and Antonio explore Pacifica eateries like Columbo's Deli, plus the Bloom Room and Are you a local looking for fun? Perhaps you are a visitor who has never been to Pacifica? either way, this is the show for you. So sit back, relax, and let PCT show you WHAT'S HOT!

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Cabrillo School Graduation 2022

Pacific Coast TV covered the Cabrillo School 8th Grade Graduation ceremony which was held at Terra Nova High School on June 8th, 2022.  PCT is always grateful to document the Cabrillo Graduations as we witness the new Pacifica generation move into High School.  Congrats Class of 2022!!!

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Pacifica City Council Candidate Forum 8.20.22

On August 20th the Pacifica Democrats and Pacific Coast TV sponsored the Pacifica City Council Candidate's forum. 

The Pacifica Democrats has partnered with PCT locally to host candidate forums and educate local residents. 

Every election season, organizations across the county hold hundreds of candidate debates and forums to help voters learn about the candidates on their ballot. Watching a candidate forum is one of the best ways to prepare for casting your ballot. As a core feature of U.S. politics, candidate debates help citizens learn about candidates and issues. 

Please check out the above candidate forum and don't forget to cast your ballot on November 8th.

Stay tuned to this site for more local forums and debates.

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On September 17th 2022, Pacific Coast TV again partnered with the Pacific Beach Coalition for their 25th Anniversary as well as the annual California Coastal Cleanup Day. 

This fun and educational event paid tribute to founders Jim Fithian and Ana Garcia for their dedication to the Pacific Beach Coalition and the transformation of Pacifica's beaches.  Watch as coastal leaders speak on the importance of our environment and the impact of efforts to keep it clean.

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On April 24th, 2022 Pacific Coast TV broadcast LIVE the annual Earth Day 2022 Pacifica State Beach Cleanup with the Pacific Beach Coalition.  Local government dignitaries including Pacifica Mayor Mary Bier, San Mateo Board Supervisors Don Horsley, and David Canepa were among some of the speakers at this annual event.

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JUHSD Centennial Celebration & Ribbon Cutting

On May 13th, 2022, the Jefferson Union High School District celebrated its Centennial by simultaneously cutting the ribbon to their brand new staff housing development on Serramonte Del Rey. 

One of the first developments of its kind, JUHSD has set the new standard by providing affordable housing to their employees, while attracting national attention. 

PCT was there to broadcast this historical event.

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Watch PCT's coverage of Pacifica's first annual Pride Parade to relive this moment of history. 

A pride parade is an outdoor event celebrating lesbian, gay, bisexual, transgender, and queer social and self-acceptance, achievements, legal rights, and pride. The events also at times serve as demonstrations for legal rights such as same-sex marriage.

While pride parades have a long history, 2022 marks the 1st ever Pacifica Pride parade. PCT was there to catch this historic event. Enjoy a look back here. 

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