#1) Don't advertise
An ad just won't do. Everybody knows traditional "ads". 21st century audiences are too smart. They cut through advertising hype in an instant. Traditional ads use hyperbole and psychological tactics to get folks to buy. Problem is, today's audiences have seen it all and guess what? They aren't buying. So how can you win?
It goes without saying that the best customer is a loyal customer. Question: how do you build loyal customers?
By not "advertising"...I.E. - Don't tell them who you are, show them!
"A robust website or Facebook page can help. But only if used in the RIGHT WAY."
#2) How do I use a website or Facebook the "right way"?
Let's face it. Today most people are going to find you online 1st. It is therefore imperative that you make a great 1st impression. But, if your web presence is little more than a static billboard, you are missing a valuable opportunity to create customers. Moreover, you're losing an opportunity to create LOYAL CUSTOMERS...even ones that have never even met you yet!
The best way you can introduce yourself online is with a polished video. This lets people know who you are and what your business is all about. It introduces them to you personally and gives them a reason to trust you because now they feel they know you.
But wait! Not so fast...
When most people think of videos they think "commercials", you know, ADS. As we already mentioned, an advertisement is the absolute WRONG WAY to go about it; so too is some detailed, clinical description of your goods and services. A commercial just tells folks you have learned a few advertising gimmicks, and a "how to" video just gives them information. Here's the secret truth: people don't want to know what you do, they want to know WHO YOU ARE. When you can show them that, you will build loyal customers. Why? Because you will build a community.
3) Call PCT Today and let's chat
Give me a call today and lets chat about what you are doing and why you want to advertise. At the same time, we'll discover how NOT to advertise and get better results. PCT has multiple ways we can help you . Best of all, you will be supporting our community media center in the process. And by the way, this need not be overly expensive. So please call me directly and lets explore any questions you may have. After chatting you'll have a better idea of your range of options and a better idea on how PCT can help you reach your customers, your true fans, your community.
Thanks for listening. I look forward to hearing from you,
"Don't build customers, build community"